Retail
nag brings substance to your project by shaping its physical setting or scenography. Fundamental to the success of the project is the dialogue with the client, whom we offer our experience, sensitivity, and professionalism. We. Challenge the limits of each project to obtain results with a strong creative impact but based on the essentiality of the elements and the simplicity of the solutions. For nag, the project is a process of removing more than adding.
Our strategies address the theme of ecology by activating circular dynamics of use and reuse. Building materials are used in an honest way, enhancing their intrinsic characteristics through continuous research and close collaboration with workers and craftsmen.
We design spaces with an immersive attitude and meticulous attention to detail, creating custom-made, unique and high-quality places.

Objects
nag’s workshop offers a wide range of services. Alongside the design of retail spaces and installations, it also proposes the design of products, objects, and furnishings; combined with branding and packaging services.
Our work is oriented towards a continuous dialogue with circumstance. Our goal is a contextualized design. Each object preserves a key, a small story. Each object is site specific. Each project is imagined from the inside rather than the outside. Each building is intended as the sum of several other small projects. 
Designing an object for us is to shape a miniature architecture.
nag is based in Florence but has no territorial limits. Its vocation is local and at the same time driven by numerous international experiences, mainly in Japan and Israel.

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